Web Production Digital Marketing Specialist

at  MSCI Inc

Job Description - Web Production Digital Marketing Specialist (240000DT)
Job Number: 240000DT
Requisition Title : Web Production Digital Marketing Specialist
Description :

YOUR SKILLS AND EXPERIENCE THAT WILL HELP YOU EXCEL

• 5+ years of experience in web authoring roles, and direct experience working with Content Management Systems utilizing a custom design library
• Proficiency in Adobe Experience Manager (AEM) or equivalent content management systems required, with front-end programming (HTML & CSS) skills preferred
• Experience in a financial services institutional marketing and/or a technology field, with a background in user-experience design and/or front-end engineering a plus
• Proven track record in web authoring, with direct experience applying design standards to page layout construction, along with an understanding of responsive web design for creating layouts that adapt seamlessly across different devices (desktop, tablet, mobile) and a user-centric mindset for ensuring optimal digital experiences for our audiences
• Very organized and able to maintain organization across a massive sitemap and digital asset library, and success in adapting to new workflows and publishing processes
• Familiarity with SEO best practices, web accessibility standards, A/B testing, website personalization, and tagging methodologies
• Detail-oriented and capable of producing webpages with speed and accuracy to meet aggressive deadlines
• Global experience across North American, European, and Asian markets is desirable

YOUR TEAM RESPONSIBILITIES

The Senior Associate of Web Production is responsible for all aspects of creating, updating, and publishing webpages. This candidate should be passionate about bringing webpages to life and be incredibly detail-oriented to ensure the highest quality output for all webpages as these are being made available publicly to our audiences. This role will require a deep understanding of MSCI’s Content Management Systems (Adobe Experience Manager and Liferay), and custom designed component system, and be able to interpret content requirement documents to then populate the content into the appropriate design format using the flexible CMS components.
MSCI has begun a major transformation with migrating to the Adobe Experience Manager platform, and this is an exciting opportunity to help shape the future of MSCI.com globally. This position plays a critical role in driving growth for MSCI across all lines of business by supporting the website’s evolution from a passive function to a value-add engine that will serve as a marketing and sales catalyst for the organization.
The ideal candidate excels in efficient webpage production and has extensive experience authoring webpages with a CMS. Detailed knowledge of Content Management Systems and Digital Asset Management tools (for organizing asset references) is required. A background in user-experience design or front-end programming is preferred.
Reporting to the Vice President of Web Content Management, who reports to the Executive Director of Global Web Platform Management, this individual will be joining an organization that is growing at an extraordinary pace driven by product innovation and client-centricity.
Your main responsibilities: Web Authoring and Publishing, Configuring Page Properties and Asset Properties, Metadata Entry, Digital Asset Management, Content Lifecycle Maintenance, Website Content and Asset Tagging, Configuring A/B Tests and Personalization Targeting, Configuring Audiences, Quality Assurance and Version Control.

YOUR KEY RESPONSIBILITIES

• Create, format, update, and publish webpages by populating content (provided by marketing teams) into the most relevant components from the authoring library to achieve ideal page designs for consistent user experiences based on brand guidelines.
• Work efficiently to meet content production demand and asset delivery requirements by completing webpage and asset request tickets with speed, while ensuring quality and consistency with all deliverables and adhering to publishing workflows and processes.
• Collaborate with designers and marketing stakeholders to maintain a consistent look and feel across the website, and apply basic HTML and CSS for supporting content updates on the legacy CMS platform while the MSCI.com website exists in a joint-state of utilizing two different Content Management Systems.
• Accurately configure page properties and metadata (such as title, description, and tags) and asset properties (such as alt-text and tags) to enhance search engine optimization (SEO), page discoverability, accessibility, and access to assets.
• Manage digital assets within AEM’s Digital Asset Management (DAM) system through uploading and organizing assets (images, videos, and documents), applying metadata for easy retrieval and reference within webpages and other MSCI systems.
• Enact version control practices to manage content changes effectively, archive or delete outdated pages and assets as needed, and utilize ticket systems and automations to notify page owners of expiring content and of published updates to pages and assets.
• Set up A/B tests guided by documentation provided by the Marketing Optimization team for experimenting with content performance and the design of page layouts. Construct audience segments in partnership with the Analytics team, and configure personalization activities based on audience attributes.
• Conduct thorough quality assurance checks on pages to ensure content accuracy and correct linkage, identify bugs or issues with components, troubleshoot and resolve issues related to page layouts, and maintain well-organized libraries across the AEM suite (Adobe Sites, DAM, and Target).