Webinar/Marketing Specialist

at  Goodwill Staffing and Recruitment

We’re looking for a Webinar & Marketing Specialist who is responsible for developing and executing strategies to drive engagement and conversion through webinars. They design, coordinate, and promote webinar events to attract target audiences, utilizing various marketing channels and platforms. This role involves creating compelling content, managing logistics, and analyzing performance metrics to optimize future campaigns. The specialist collaborates with cross-functional teams to ensure alignment with overall marketing objectives and continuously seeks innovative approaches to enhance webinar effectiveness and audience reach.

• Assist with the creation, management, and execution of GS&R’s digital content strategy and schedule
• Build and deliver visually appealing and highly informative virtual presentations, that serve a variety of purposes.
• Utilize the GoToWebinar and Zoom platform to schedule, manage, and report on the success of the presentations you execute
• Work with other members of the Growth Marketing Team to create compelling pre- and post- event emails, landing pages and social media strategies to advertise sessions and drive sign-ups
• Research topics, gathering data and information that can be translated into compelling stories
• Assist with delivering product training presentations for internal staff and external users
• Build relationships with internal and external subject-matter and industry experts with the goal of producing co-branded and co-presented virtual content and presentations
• Work with the Social Media Team to project manage the production of informative video content for digital and social channels as required
• Assist with other tasks assigned