Website Content Writer - UK

at  Grouper

THE PERFECT MATCH:

Our ideal candidate is creative, analytical, and highly organised. You should possess an exceptional ability to write concisely in English and have experience planning content that generates leads and supports business growth. If you possess some of these skills, Grouper is excited to hear from you!

• Educational Background: A degree in Technical Writing, Communication, Computer Science, HR, or a related field is preferred but not required.
• Experienced Writer: 3-5 years of experience in technical writing, ideally within the software or HR technology industry.
• Tech-Savvy: Comfortable with technology and knowledgeable about HRIS systems, SaaS platforms, or enterprise software.
• Analytical Thinker: Capable of understanding complex systems and processes and explaining them clearly to diverse audiences.
• Creative and Innovative: Proficient in creating engaging narratives and finding new ways to present technical information.
• Self-Motivated: Proactive and driven, with a passion for continuous learning and improvement.
• WordPress and HTML Skills: Experience with WordPress, basic HTML, and creating content for social media.
• Strong Communication Skills: Excellent oral and written communication skills in English, with robust editing and proofreading capabilities.
• Time Management: Excellent organisational skills with the ability to multitask and prioritise effectively.

THE SCOOP ON THE ROLE:

Our company is undergoing a significant business transformation to drive our online growth. As part of this transformation, we are seeking a Technical Website Content Writer who will ensure the quality of our online content, enhancing our online presence and optimising our current digital offerings to accelerate sales.

Your Responsibilities:

• Content Review and Editing:
• Proofread and review all content produced by the Content and Marketing teams, advising on necessary changes and improvements.
• Ensure all content aligns with the company’s style guide and maintains high quality and accuracy.
• Collaboration:
• Work closely with designers to create engaging website and social media banners, graphics, images, and marketing materials.
• Technical Writing and Documentation:
• Perform research and technical writing to develop documents such as product manuals, reports, user guides, implementation guides, briefings, presentations, guidelines, release notes, and process flows.
• Creative Writing:
• Write clear, concise, and compelling text that accurately describes products and drives sales.
• Craft well-researched, entertaining, and informative articles that resonate with our target audience, using a conversational and engaging tone.
• SEO and Content Optimisation:
• Conduct keyword research and apply SEO best practices to maximise the reach and effectiveness of content.
• Develop and implement SEO strategies to ensure content ranks well for relevant keywords and enhances website traffic and leads.
• Content Strategy:
• Produce and maintain a content calendar supporting product launches, marketing campaigns, and customer education initiatives.
• Tailor content to different stages of the customer journey, ensuring it meets the needs of both technical and non-technical readers.

THE ROLE’S AREAS OF FOCUS:

• Technical Content Creation:
• Develop comprehensive, accurate, and accessible content about HRIS software features, functionalities, integrations, and benefits.
• Write detailed product descriptions, technical articles, user guides, FAQs, and white papers.
• Create diverse content formats, including blog posts, web pages, case studies, eBooks, and infographics.
• SEO and Content Optimisation:
• Implement SEO best practices across all web content.
• Regularly update and refine content to keep it relevant and accurate, incorporating the latest industry trends and software updates.
• Content Strategy and Planning:
• Collaborate with product managers, engineers, and marketing teams to understand technical requirements and align content with business goals.
• Develop and execute a content strategy that supports business objectives and engages our audience.
• Audience Engagement and User Experience:
• Write content that is both technically precise and easily understood by non-technical readers.
• Ensure content is engaging and tailored to various stages of the customer journey, from awareness to decision-making.
• Brand Voice and Consistency:
• Maintain a consistent brand voice across all written content, aligning with the company’s tone and messaging guidelines.
• Create content that builds trust and credibility with our audience.