• What you’ll doOwn and optimise paid acquisition across Meta and Google, including campaign structure, budgets, targeting, testing and reporting.
• Keep business-as-usual campaigns running effectively while maintaining a consistent pipeline of new creative and campaign testing.
• Develop strategies to scale international revenue while maintaining sustainable acquisition costs and profitability.
• Research customer needs and turn insights into advertising angles, hooks and scripts.
• Capture and produce B-roll and other product-focused content.
• Identify, contact and manage suitable UGC creators.
• Create clear briefs for creators, designers, photographers, videographers and editors.
• Take advertising concepts from initial research through to completed ad variations and live campaigns.
• Upload, launch and optimise creative across Meta, Google and other relevant platforms.
• Analyse creative performance and convert the results into clear actions for the next round of advertisements.
• Work across Shopify, product pages, landing pages, offers and conversion-rate optimisation.
• Maintain accurate tracking and reporting across Shopify, GA4, Meta, Google and other relevant platforms.
• Monitor CAC, ROAS, blended marketing efficiency, conversion rate, average order value and contribution margin.
• Coordinate marketing activity with inventory, production schedules and new product launches.
• Build and optimise campaigns for international markets, including localised messaging, currencies, languages and customer needs.

ou'll own how customers discover the platform, what persuades them to register, how they convert and what keeps them coming back. You will own sizable multi million £ budgets.

• You'll work across:Performance Marketing
• Paid Search
• Paid Social
• SEO
• CRO
• Landing pages
• Attribution
• Analytics
• Product experimentation

Managing a significant marketing budget, you'll continuously test, learn and optimise alongside Product, MarTech and specialist agencies.We'd love to hear from people who've built growth within B2B businesses selling digital products to SMEs.