About the role

Reporting to the Marketing and Communications Manager, you'll play a key role in growing Living My Way's reach through all aspects of marketing, including digital lead generation and continuous improvement of our brand presence.

This is a hands on role that combines strategy, creativity and analytics. You'll be responsible for identifying opportunities, developing marketing strategies and then rolling up your sleeves to put them into action. You'll also work with our external agencies to ensure content is aligned with our strategy and brand.

You'll have the opportunity to manage and optimise our digital presence across paid and organic channels, while using data to drive smarter marketing decisions and measurable outcomes.

Key responsibilities:

• Deliver lead generation and customer acquisition campaigns across digital and offline channels.
• Work with our external agency to brief, review and edit blog content, ensuring it’s accurate, engaging and aligned with our digital strategy.
• Create engaging and accessible content for websites, email and marketing campaigns.
• Support the marketing and communications team in event management, grant applications, internal and external communications, along with promotional campaigns.
• Develop and implement PPC, SEO and AI optimisation strategies to improve digital visibility and generate leads.
• Use analytics and other data to measure results, identify opportunities and continually improve digital performance.
• Research market trends, competitor activity and audience behaviour to identify opportunities for organisational growth.
• Maintain accurate data while reporting on campaign performance.
• Collaborate with internal teams to strengthen customer retention and lead conversion.

About you

You don't need to know everything — digital marketing is changing too quickly for anyone to — but you do need to be someone who picks things up quickly, asks good questions and enjoys figuring things out.

You're comfortable working independently, taking ownership and getting stuck into the detail. You're also motivated by results: you like seeing an idea work, understanding why it worked (or didn't) and looking for ways to make it better. You'll bring a balance of strategic thinking and practical know-how, with the ability to move from developing a strategy to implementing it and measuring the outcome.

You will also bring:

• Experience in all aspects of marketing, including digital, lead generation and growth marketing, with a good understanding of how different growth channels work together
• Strong understanding of Google AdWords and/ or Google Analytics
• Training or experience in SEO Qualifications in Marketing, Advertising, Communications, Business or a related discipline
• Strong content creation, communication, editing and stakeholder engagement skills
• A data-driven mindset with the ability to measure results, analyse campaign performance and identify opportunities for improvement.
• A willingness to learn, experiment and stay curious in a changing digital landscape
• Ability and willingness to travel when required
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