Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.
Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia’s top five eComm companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.
Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

WHAT YOU’LL BE DOING

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• You’ll lead go-to-market and growth initiatives for both owned brands and external partner campaigns. This includes:

• Campaign Development & Execution: Plan and execute full-funnel brand and product marketing campaigns which drive measurable customer trial, growth and loyalty, across Owned & Exclusive brands, collaborating with in-house creative, performance and category teams
• New Product Launches: Drive go-to-market planning and execution for new product innovations within Owned and Exclusive Brands, ensuring compelling brand narratives and customer education
• Retail Media Campaign & Pitch Leadership: Lead the creation and pitch of yearly/monthly retail media campaigns, delivering high-quality branded content and integrated campaign plans across. ATL, digital, onsite, and performance channels..
• Revenue Growth & Product Innovation: Working closely with the Onsite Campaigns and Category Management teams, build and maintain pitch packs, media kits, rate cards, and case studies to enable scalable, repeatable sales success
• Insights & Optimisation: Use market, customer, and campaign insights to continuously refine brand strategy and marketing performance.
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• Champion Owned and Exclusives brands across the company, building both internal and customer-facing marketing campaigns to drive growth

• Partner with product, commercial, and ecommerce teams to drive brand visibility and conversion across key customer journeys
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• Drive incremental investment across Pet Circle’s top 10+ suppliers

ROLE LOCATION

We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.