CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It’s time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

REQUIREMENTS

• 7–10 years of B2B SaaS product marketing experience, with recent experience managing or mentoring others.
• Proven success in both strategic leadership and hands-on execution of high-impact marketing programs.
• Deep experience with go-to-market planning, product launches, and driving revenue outcomes.
• Strong foundation in market and customer research, with the ability to synthesize insights into action.
• Excellent communication skills—you know how to craft a narrative, influence cross-functional teams, and present with clarity and confidence.
• Strong sales enablement instincts and a builder’s mindset—you’ve created messaging frameworks, pitch decks, and battlecards from scratch.
• Familiarity or enthusiasm for using AI to accelerate marketing execution and insight generation.

ABOUT THE ROLE

This is a pivotal moment at CaptivateIQ as we evolve from a single-product offering into a dynamic, multi-product platform. As the leader of our Product Marketing function, you will step into a high-impact, player-coach role—shaping our go-to-market approach, mentoring a growing team, and directly driving initiatives that accelerate growth and sharpen our competitive edge.
You will own our product marketing strategy across a rapidly expanding portfolio, ensuring positioning, messaging, and enablement are tightly aligned with business goals. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing leadership to deliver campaigns and programs that directly impact pipeline, win rate, and retention.
This is a unique opportunity to lay the foundation for a world-class Product Marketing function at a high-growth company recognized as a leader in Sales Performance Management.

RESPONSIBILITIES

• Lead and Coach: Manage and grow a high-performing team of Product Marketers. Support their development while also executing hands-on work as a player-coach.
• Own Multi-Product GTM Strategy: Drive go-to-market strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products that win.
• Craft and Evolve Messaging: Develop differentiated, value-driven messaging and positioning that clearly communicates the benefits of our platform to target personas.
• Drive Sales Enablement: Build and deliver programs, collateral, and tools that equip our commercial and enterprise teams to sell effectively and confidently.
• Be the Voice of the Customer: Champion customer insights through research and cross-functional collaboration. Use findings to inform positioning, roadmap, and content.
• Scale Core PMM Processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives.
• Leverage AI for Efficiency & Insight: Harness AI tools to streamline research, content creation, performance analysis, and market intelligence.
• Measure & Optimize: Define and track KPIs for launches and campaigns. Analyze results to iterate on strategies and demonstrate business impact.