Job Description

Roles & Responsibilities

1. Performance Marketing & Digital Strategy

• Develop and execute digital marketing strategies for off-plan and secondary market properties.
• Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, Performance Max and PPC).
• Manage multi-channel campaigns for lead generation, property launches, sales, leasing, events and remarketing.
• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS, ROI, conversion rates and lead quality.
• Conduct market and competitor analysis to identify new marketing opportunities and trends in the UAE real estate sector.

2. Paid Advertising & Campaign Management

• Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads for off-plan and secondary market properties.
• Execute Google Search, Display, YouTube, Performance Max and remarketing campaigns, alongside Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, audience segmentation, competitor analysis, A/B testing and creative performance testing.
• Configure campaign structures, bidding strategies, budgets, geographic targeting and audience exclusions.
• Optimize campaigns continuously to reduce cost per lead (CPL), cost per qualified lead (CPQL) and customer acquisition cost (CAC).

3. Conversion Tracking & Technical Implementation

• Implement and manage GA4, Google Tag Manager (GTM), Meta Pixel and Conversions API (CAPI), where applicable.
• Configure conversion events for form submissions, calls, WhatsApp inquiries, landing-page interactions and qualified leads.
• Set up UTM parameters, campaign tagging and source attribution to track lead generation across advertising channels.
• Audit tracking setups, troubleshoot discrepancies and ensure accurate campaign measurement.
• Coordinate with web developers to implement tracking codes, conversion events, landing-page integrations and technical fixes.

4. Landing Pages & Conversion Rate Optimization

• Develop and optimize property campaign landing pages to improve lead capture and conversion rates.
• Conduct A/B testing on headlines, calls to action, forms, creatives, layouts and landing-page content.
• Monitor page speed, mobile responsiveness, user journeys, form completion rates and drop-off points.
• Improve lead capture through forms, click-to-call, WhatsApp integration and other relevant inquiry channels.
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