ABOUT YOU

Who You Are:

• English Native or equivalent fluency.
• 4–5 years of social media experience with a proven track record in developing and executing high-impact strategies that drive engagement and business results.
• Strong creative and storytelling skills, with exceptional writing, editing, and content curation abilities tailored for diverse platforms and audiences.
• Design-savvy and visually fluent, with hands-on experience using tools like Canva to produce compelling, on-brand visual assets.
• Data-driven mindset, proficient in scheduling and analytics tools to measure performance, extract insights, and refine strategy.
• Collaborative and organized team player, able to align social content with broader business goals, manage multiple projects, and adapt in a fast-paced environment.

Extra Credit:

• Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred.
• Experience in B2B or Saas/tech is a plus.

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you’re excited about this opportunity but don’t meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

The Social Media Strategist is a highly motivated professional with expertise in social media strategy, content production, and platform-specific optimization, blending both creative and analytical skills. This global role is key to the Marketing team, responsible for shaping and executing a robust social media strategy that strengthens the company’s voice, enhances brand perception and engages target audiences across multiple platforms.
Reporting to the VP of Brand & Communications, the Social Media Strategist will lead social storytelling and content distribution initiatives to increase brand awareness, drive engagement, and support business growth.

What you’ll do:

• Lead the development and execution of social media plans for impactful marketing campaigns, events, and strategic initiatives.
• Write, schedule, and refine social media content that reflects our brand voice, tailoring messaging for each platform.
• Produce high-quality social assets (including static and video - ie. Reels), collaborating with the design team to ensure brand-aligned aesthetics.
• Drive platform-specific strategies (LinkedIn, Instagram, Twitter, YouTube & TikTok), using performance insights to optimize tactics.
• Conduct in-depth analysis of social media performance, extracting insights for optimization and KPI reporting.
• Establish and refine a hashtag strategy, assessing its effectiveness to enhance content discoverability and engagement.
• Develop and implement localized and global social plans, ensuring a consistent brand presence across markets.
• Collaborate with broader marketing teams to maintain an aligned and streamlined social media workflow.
• Oversee community management and maintain brand-aligned audience responses and engagement
• Act as a key point of contact for social listening, identifying trends and opportunities in the fashion, luxury, and beauty sectors.
• Build and execute holistic, multi-week social media campaigns to promote key assets like reports and whitepapers, extracting insights and crafting targeted storytelling to engage and attract diverse buyer personas.
• Continuously improve content production processes, ensuring the correct tools are in place to provide efficient and timely delivery of social media initiatives.