ABOUT THE ROLE:

As a Marketing Manager for Events & Social Media, you will:

• Event Strategy & Execution: Plan, manage, and execute a diverse portfolio of online and in-person events, including webinars, technical workshops, industry trade shows, partner co-marketing events, and customer summits.
• End-to-End Event Management: Handle all aspects of event coordination, from initial concept and budgeting to speaker management, platform/venue sourcing, logistics, promotion, and post-event reporting.
• Social Media Strategy: Develop and execute a comprehensive social media strategy across key platforms (especially LinkedIn) to increase brand awareness, drive engagement, and generate leads.
• Content Creation: Create and curate compelling, relevant content for relevant events and campaigns (copy, graphics, short-form video) that speaks to our technical audience and highlights our expertise in AWS, GCP, security, and AI.
• Campaign Management: Design and implement integrated digital marketing campaigns to promote events and key content, utilizing social media (organic and paid), email marketing, and partner channels.
• Lead Generation & Nurturing: Focus on converting event attendees and social media engagement into marketing qualified leads (MQLs), and work with the sales team to ensure effective follow-up and pipeline attribution.
• Collaboration: Work closely with our marketing, sales, technical pre-sales, and partner alliance teams to ensure marketing activities are aligned with business objectives and go-to-market strategy.
• Analytics & Reporting: Measure, analyze, and report on the performance of all events and social media campaigns, using data to demonstrate return on investment (ROI) and inform future strategies.