The Integrated Marketing Manager, Reality Labs. Australia will serve as Marketing Leader of Reality Labs for Australia and manage all marketing areas for Metaverse and Wearables products/services. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans, in order to achieve business and brand objectives.

MINIMUM QUALIFICATIONS:

• 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results
• Understanding of consumers in Australia, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience working with Media and Creative agencies
• Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds
• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies

PREFERRED QUALIFICATIONS:

• Experience and knowledge about wide ranging environment, social and business landscapes
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Experience in consumer product categories and brands such as consumer technology, digital products/services, or leading consumer brands

• You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
• Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Create briefs to reach our target audiences and achieve business goals
• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
• Work closely with external business partners to develop integrated marketing campaigns: Advertising Agency, Social Media/Influencer Agency, Media Platform and so on
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas