JOB DESCRIPTION:

The Digital Tagging team is an integral part of the digital analytics functions and is responsible for analytics implementation in a fast-paced environment supporting multiple digital & mobile platforms and applications across many lines of business within TD Bank (AMCB).
As part of the Digital Tagging Solutions team, this position is accountable for implementation, continued integration and knowledge transfer of our analytics stack including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services and Ensighten.
As a whole, the team is responsible for extracting business and customer value from digital data. We provide automated reporting and visualization to business partners, and use advanced analytics, data science and machine learning to build data-driven solutions to deliver richer, more connected personalized experiences to our customers.

The role will oversee a group of analysts ensuring projects deliver capabilities that enable actionable insights, segmentation, and personalization capabilities.

• Manage daily operations, prioritization activities, resourcing and overall analytics delivery of TD’s analytics stack (Adobe Analytics, Google Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.)
• Establish short- and long-term measurement strategies and targeting capability roadmaps driven by partner-funded projects and digital marketing campaigns.
• Represent TD as the business owner for Adobe Analytics and associated products and services, monitoring ongoing project charges, performing internal coaching and training sessions, and ensuring user access and governance is upheld.

EMPLOYEE / TEAM

• Cultivate and model the Colleague Promise to support colleague growth, and a culture of care; make an impact at work and in our communities by leading with authenticity and supporting well being to represent TD’s brand.
• Connect the alignment of colleague’s contributions with the TD Shared Commitments
• Build and retain an engaged and diverse team where every colleague and customer are valued, respected, and listened to; committed to a common goal and collaborate to move with speed and get things done.
• Demonstrate inclusive leadership by taking meaningful action with intention to support colleagues and customers across all dimensions of diversity, including those from underrepresented communities, being actively anti-racist, attracting and retaining diverse slate of candidates, nurturing mutual respect, inclusivity of thought and collaboration to drive successful results.
• Recruit, identify strong talent and develop a diverse talent pipeline of qualified workforce to innovate and maximize individual strengths to lead to a better business outcome.
• Enable colleague growth by encouraging colleague development to achieve career and business objectives; ensuring timely motivating appreciation and recognition to all colleagues.
• Enable a continuous learning culture by proactively seeking, listening to and actioning feedback from peers and from colleague listening opportunities to continuously improve the colleague experience and grow your personal leadership.
• Model sharing of knowledge, information, skills, and subject matter expertise among the team; ensure timely management and escalation of issues, and lead collaboration with other functions and teams.
• Lead your team through change and create an environment where teams feel psychologically safe to challenge current practices by modeling resiliency and flexibility, providing direction on changing priorities and empowering colleagues to drive innovation.
• Enable a high-performance culture by setting team targets and objectives, facilitating on-going and proactive feedback/coaching and conducting Quarterly Check-Ins for all colleagues to drive accountability and business results.
• Manage employees in compliance with all human resources policies, procedures and guidelines of conduct.

EXPERIENCE AND / OR EDUCATION

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate’s degree preferred with either progressive project work experience or
• 5+ year of relevant experience; higher degree education and research tenure can be counted
• Technical Skills: HTML, JavaScript, ActionScript, Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten
• Expertise in analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.

WHO WE ARE:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

• Manage daily operations, prioritization activities, resourcing and overall analytics delivery of TD’s analytics stack (Adobe Analytics, Google Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.)
• Establish short- and long-term measurement strategies and targeting capability roadmaps driven by partner-funded projects and digital marketing campaigns.
• Represent TD as the business owner for Adobe Analytics and associated products and services, monitoring ongoing project charges, performing internal coaching and training sessions, and ensuring user access and governance is upheld