COMPANY OVERVIEW

Ingram’s Water & Air Equipment is one of the nation’s leading HVAC e-commerce companies, dedicated to providing top-quality heating, ventilation, and air conditioning solutions through innovative online platforms.

SUMMARY

The Marketing Specialist is responsible for developing, executing, and monitoring marketing initiatives that enhance brand awareness, engage target audiences, and drive business growth. This role involves managing social media accounts, creating and maintaining web content, executing email marketing campaigns, coordinating influencer partnerships, and supporting local event activities. The ideal candidate is creative, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 2+ years of marketing experience, preferably in a similar role.
• Strong writing, editing, and proofreading skills.
• Proficiency in social media platforms, email marketing tools, and content management systems (CMS).
• Experience with influencer outreach and relationship management.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Willingness to travel locally for events as needed.

1. Social Media Management
2. Develop, schedule, and publish engaging content across company social media platforms.
3. Monitor, respond to, and engage with followers to foster positive brand relationships.
4. Track social media performance metrics and adjust strategies to improve engagement and reach.
5. Web Content Management
6. Write, edit, and implement blog posts, landing pages, and other website content in alignment with brand voice and SEO best practices.
7. Manage website updates, ensuring accurate and timely publication of content.
8. Monitor blog comments and respond appropriately to maintain an interactive online community.
9. Email Marketing
10. Plan, design, and distribute targeted email campaigns to promote products, events, and brand initiatives.
11. Maintain and segment email lists for optimal audience targeting.
12. Analyze email performance metrics and recommend improvements.
13. Influencer Marketing
14. Identify and build relationships with relevant influencers, bloggers, and brand ambassadors.
15. Negotiate and manage influencer agreements and campaign deliverables.
16. Track influencer campaign results to measure effectiveness and ROI.
17. Local Events
18. Plan, organize, and support participation in local events, trade shows, and community activities.
19. Coordinate event logistics, including materials, displays, and promotional items.
20. Represent the brand at events, engaging with attendees to promote products and services.