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Senior Manager, Growth Marketing at WeatherBug
, , United States - Full Time
Skills Needed
Growth Marketing, User Acquisition, Data Driven Strategy, Paid Digital Campaigns, Mobile Measurement Partners, App Store Optimization, Analytics, Attribution, Cross Functional Collaboration, Performance Marketing, Media Partner Management, Testing Roadmap, Communication Skills, Analytical Skills, Proactive Mindset, Creative Assets
Specialization
Candidates should have a bachelor's degree and over 8 years of experience in performance or growth marketing. Strong analytical skills and expertise in managing large-scale campaigns across major platforms are essential.
Experience Required
Minimum 5 year(s)
Marketing Executive - Healthcare at CloserStill Media
London W6 8JA, , United Kingdom - Full Time
Skills Needed
Audience Segmentation, Professional Services, Linkedin
Qualification
Graduate
Experience Required
Minimum 4 year(s)
EMEA Head of Marketing (EHS/ESG) at AMCS Group
Berlin, , Germany - Full Time
Skills Needed
Good Communication Skills
Specialization
Business Administration, Administration, Business, Marketing
Qualification
MBA
Experience Required
Minimum 15 year(s)
Marketing Manager, Subscriptions at Haymarket Media Group
London TW1 3SP, , United Kingdom - Full Time
Skills Needed
Strategic Thinking, Management Skills, Subscriptions, People Management, Onboarding
Qualification
Graduate
Digital Marketing Manager (m/w/d) at botiss biomaterials GmbH
15806 Zossen, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Consultant Senior Marketing (H/F) at Magellan Partners
Paris, Ile-de-France, France - Full Time
Skills Needed
Salesforce Marketing Cloud, Pardot, Sql, Digital Marketing, Project Management, Client Interaction, Data Analysis, Technical Specifications, Roadmap Development, Workshop Facilitation, Campaign Management, Cloud Platforms, Ai, Tableau, Crma
Specialization
Candidates should have a minimum of 3 years of experience in digital marketing and mastery of Salesforce Marketing Cloud and Pardot. Advanced knowledge of SQL and strong analytical and project management skills are also required.
Experience Required
Minimum 2 year(s)
Amazon Marketing Manager (m/w/d) at Kirsty GmbH
Düsseldorf, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Promotional Marketing Specialist at Alphabe Insight Inc
Charlotte, North Carolina, United States - Full Time
Skills Needed
Promotional Marketing, Brand Awareness, Market Research, Project Management, Communication, Interpersonal Skills, Data Analysis, Budget Management
Specialization
Candidates should have a Bachelor’s degree in Marketing, Business, Communications, or a related field, along with 2+ years of experience in promotional or field marketing. Strong organizational skills and the ability to analyze data are essential.
Experience Required
Minimum 2 year(s)
Chief Marketing Officer (Agency) at Leading Social
Dublin, County Dublin, Ireland - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Marketing Coordinator (Contract) at Avery Human Resources
Mississauga, ON, Canada - Full Time
Skills Needed
Digital Marketing, E Commerce, Communication Skills
Specialization
Marketing business administration or a related field is preferred
Qualification
Graduate
Experience Required
Minimum 3 year(s)
Content Marketing Manager - Japan at Oracle Risk Management Services
Tokyo, , Japan - Full Time
Skills Needed
Content Marketing, Communication Programs, Product Promotion, Service Promotion
Experience Required
Minimum 2 year(s)
Sr. NGL Marketing Representative at Petronas Canada
Calgary, AB, Canada - Full Time
Skills Needed
Good Communication Skills
Specialization
Business commerce or related technical discipline
Qualification
Diploma
Experience Required
Minimum 10 year(s)
Sr. Field Marketing Manager, APAC at Supermetrics
Singapore, , Singapore - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Experience Required
Minimum 5 year(s)
Social Media & Marketing Manager at Rosehill Furnishings Group Limited
MS6, , United Kingdom - Full Time
Skills Needed
Engaging Content, Design, Social Media Marketing, B2b, Linkedin, Adobe Creative Suite, Hubspot, Trade Shows, Canva, B2b Marketing, Seo
Qualification
Graduate
Experience Required
Minimum 1 year(s)
Senior Marketing Manager (m/w/d) at shyftplan
1BK, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Digital Marketing Manager (m/w/d) at Herchenbach Industrial Buildings GmbH
Hennef, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Digital Marketing Manager (m/w/d) at Midea Europe GmbH
65760 Eschborn, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
CRM & Email Marketing Specialist at NBCUniversal
Belfast, Northern Ireland, United Kingdom - Full Time
Skills Needed
Crm, Email Marketing, Marketing Automation, Salesforce Marketing Cloud, Sql, Html, Ampscript, Data Management, Campaign Management, Performance Analysis, Project Management, Collaboration, Gdpr Compliance, Customer Engagement, Data Driven Campaigns, Dynamic Content
Specialization
Candidates should have proven experience in CRM and email marketing, with expertise in Salesforce Marketing Cloud and SQL. Fluency in English and at least one other European language is preferred, along with strong analytical and project management skills.
Experience Required
Minimum 5 year(s)
Business Marketing Student Co-Op at AriseTalent Hub
Mississauga, ON, Canada - Full Time
Skills Needed
Communication Skills, Social Media, Digital Marketing, Communications, Time Management, Canva
Specialization
Marketing communications business or a related field
Qualification
Diploma
Marketing Operations Sr. Manager at SIGMA COMPUTING INC
San Francisco, California, United States - Full Time
Skills Needed
Marketing Operations, B2b Saas, Lead Management, Campaign Attribution, Data Analysis, Project Management, Email Governance, Ai Solutions, Hubspot, Crm, Lead Scoring, Segmentation, Global Privacy Compliance, Sql, Abm Tools, Experimentation Frameworks
Specialization
Candidates should have 4-6 years of experience in B2B SaaS Marketing Operations or related fields, with a strong understanding of lead flow and marketing performance metrics. Familiarity with AI platforms and excellent organizational skills are also required.
Experience Required
Minimum 5 year(s)
Senior Manager, Growth Marketing at WeatherBug
, , United States -
Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

0.0

Posted On

26 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Growth Marketing, User Acquisition, Data-Driven Strategy, Paid Digital Campaigns, Mobile Measurement Partners, App Store Optimization, Analytics, Attribution, Cross-Functional Collaboration, Performance Marketing, Media Partner Management, Testing Roadmap, Communication Skills, Analytical Skills, Proactive Mindset, Creative Assets

Industry

Internet Publishing

Description
Senior Manager, Growth Marketing Remote, US | WeatherBug A bit about us WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results. Learn more at WeatherBug.com At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here. A bit about you WeatherBug is seeking a highly motivated and results-oriented Senior Manager, Growth Marketing to join our growing team. This role will be instrumental in scaling our user acquisition, engagement and revenue growth, requiring a blend of hands-on execution, strategic thinking, and cross-functional coordination. The ideal candidate will be a proactive partner manager and a data-driven analyst with a proven track record of managing and optimizing paid digital campaigns to meet and exceed key performance indicators (KPIs). You will lead: Strategy and Execution (20%): Develop, implement, and manage a robust performance marketing strategy for our B2C business focused on driving user growth and revenue and our B2B business, focused on generating advertising client leads. You will be responsible for the end-to-end management of paid campaigns and organic channel activation across various digital channels, including: Paid Search (Google Ads, Bing) Paid Social (Facebook, Instagram, TikTok, LinkedIn) Display and Programmatic Advertising OLV and CTV App Store Optimization (ASO) Affiliate and partner marketing initiatives Media Partner Management (10%): Serve as the primary day-to-day point of contact for external media partners. You will manage these relationships, vet new partners, and ensure flawless execution of campaigns. Analytics & Attribution (10%): Own the tracking, linking, and attribution strategy for all paid and organic campaigns. You'll be responsible for the full utilization of our Mobile Measurement Partner (MMP), Kochava, to evaluate campaign performance and improve our understanding of marketing ROI. You will also explore and evaluate alternative or complementary solutions as needed. Reporting & Optimization (10%): Create weekly marketing channel reports that identify trends, insights, and opportunities for channel and creative performance. You'll continuously optimize campaigns based on key KPIs such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Conversion Rates. Test & Learn Ownership (20%): You’ll be responsible for creating and maintaining a test and learn library, and carrying our learnings across channels and activations in meaningful ways. You’ll also partner with the Senior Manager, Marketing Activation to brief in new creative assets and manage trafficking assets to media partners. You will also create and manage a testing roadmap for different channels, audience groups, and creative messages to continuously improve performance. Cross-Functional Collaboration (15%): Collaborate closely with internal teams to ensure marketing excellence. This includes working with: Engineering: To ensure appropriate implementation of events, tracking, and conversions. Business Intelligence: To ensure channel data, budget, and events are accurately represented in business intelligence reports. Product: To capture product marketing updates and content for use in ASO strategies and other marketing initiatives. Marketing: To collaborate on the development of creative assets and share audience and media performance insights New Channel Expansion (15%): Explore and stand-up new revenue-generating channels, including an affiliate marketing program. You have Bachelor's degree in Marketing, Business, or a related field. Proven experience (8+ years) in a performance or growth marketing role, with a strong focus on data-driven strategy and execution. Innate curiosity, who likes to push limits and has the vision to explore and execute new ideas Expertise overseeing large-scale campaigns across major platforms like Google Ads and Meta/Facebook Ads. Direct experience with Mobile Measurement Partners (MMPs) like Kochava, including managing linking and attribution strategies. A strong understanding of mobile app marketing and App Store Optimization (ASO). Demonstrated ability to manage multiple external partners and vendors. Strong analytical skills with a proficiency in using data to inform decisions. Experience with analytics tools such as Google Analytics 4, Looker, or similar platforms is highly desirable. Excellent communication skills, with the ability to translate complex data into clear business insights for various stakeholders. A self-starter with a proactive, results-oriented, and detail-driven mindset. This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you. Our values At WeatherBug, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients. Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind. Respectful: We are respectful to each other, our customers, and our partners in everything we do. Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution. Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues. Why join us? Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt. Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company. Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life. Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas. Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer: Fully-paid medical premiums for employees 401(k) employer match Generous parental leave Wellness and gym reimbursement Family and pet expense reimbursement Education and coaching reimbursement program Daily lunch credit when working in-office Fully stocked snacks and beverages in-office Option for mobile phone reimbursement or separate company phone Equity analysis to ensure fair pay Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com. California Privacy Rights Notice for Job Applicants WeatherBug complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process. We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Responsibilities
The Senior Manager, Growth Marketing will develop and manage a performance marketing strategy to drive user growth and revenue. This role involves managing paid campaigns, analytics, and cross-functional collaboration to optimize marketing efforts.
Senior Manager, Growth Marketing at WeatherBug
, , United States - Full Time
Skills Needed
Growth Marketing, User Acquisition, Data Driven Strategy, Paid Digital Campaigns, Mobile Measurement Partners, App Store Optimization, Analytics, Attribution, Cross Functional Collaboration, Performance Marketing, Media Partner Management, Testing Roadmap, Communication Skills, Analytical Skills, Proactive Mindset, Creative Assets
Specialization
Candidates should have a bachelor's degree and over 8 years of experience in performance or growth marketing. Strong analytical skills and expertise in managing large-scale campaigns across major platforms are essential.
Experience Required
Minimum 5 year(s)
Marketing Executive - Healthcare at CloserStill Media
London W6 8JA, , United Kingdom - Full Time
Skills Needed
Audience Segmentation, Professional Services, Linkedin
Qualification
Graduate
Experience Required
Minimum 4 year(s)
EMEA Head of Marketing (EHS/ESG) at AMCS Group
Berlin, , Germany - Full Time
Skills Needed
Good Communication Skills
Specialization
Business Administration, Administration, Business, Marketing
Qualification
MBA
Experience Required
Minimum 15 year(s)
Marketing Manager, Subscriptions at Haymarket Media Group
London TW1 3SP, , United Kingdom - Full Time
Skills Needed
Strategic Thinking, Management Skills, Subscriptions, People Management, Onboarding
Qualification
Graduate
Digital Marketing Manager (m/w/d) at botiss biomaterials GmbH
15806 Zossen, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Consultant Senior Marketing (H/F) at Magellan Partners
Paris, Ile-de-France, France - Full Time
Skills Needed
Salesforce Marketing Cloud, Pardot, Sql, Digital Marketing, Project Management, Client Interaction, Data Analysis, Technical Specifications, Roadmap Development, Workshop Facilitation, Campaign Management, Cloud Platforms, Ai, Tableau, Crma
Specialization
Candidates should have a minimum of 3 years of experience in digital marketing and mastery of Salesforce Marketing Cloud and Pardot. Advanced knowledge of SQL and strong analytical and project management skills are also required.
Experience Required
Minimum 2 year(s)
Amazon Marketing Manager (m/w/d) at Kirsty GmbH
Düsseldorf, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Promotional Marketing Specialist at Alphabe Insight Inc
Charlotte, North Carolina, United States - Full Time
Skills Needed
Promotional Marketing, Brand Awareness, Market Research, Project Management, Communication, Interpersonal Skills, Data Analysis, Budget Management
Specialization
Candidates should have a Bachelor’s degree in Marketing, Business, Communications, or a related field, along with 2+ years of experience in promotional or field marketing. Strong organizational skills and the ability to analyze data are essential.
Experience Required
Minimum 2 year(s)
Chief Marketing Officer (Agency) at Leading Social
Dublin, County Dublin, Ireland - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Marketing Coordinator (Contract) at Avery Human Resources
Mississauga, ON, Canada - Full Time
Skills Needed
Digital Marketing, E Commerce, Communication Skills
Specialization
Marketing business administration or a related field is preferred
Qualification
Graduate
Experience Required
Minimum 3 year(s)
Content Marketing Manager - Japan at Oracle Risk Management Services
Tokyo, , Japan - Full Time
Skills Needed
Content Marketing, Communication Programs, Product Promotion, Service Promotion
Experience Required
Minimum 2 year(s)
Sr. NGL Marketing Representative at Petronas Canada
Calgary, AB, Canada - Full Time
Skills Needed
Good Communication Skills
Specialization
Business commerce or related technical discipline
Qualification
Diploma
Experience Required
Minimum 10 year(s)
Sr. Field Marketing Manager, APAC at Supermetrics
Singapore, , Singapore - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Experience Required
Minimum 5 year(s)
Social Media & Marketing Manager at Rosehill Furnishings Group Limited
MS6, , United Kingdom - Full Time
Skills Needed
Engaging Content, Design, Social Media Marketing, B2b, Linkedin, Adobe Creative Suite, Hubspot, Trade Shows, Canva, B2b Marketing, Seo
Qualification
Graduate
Experience Required
Minimum 1 year(s)
Senior Marketing Manager (m/w/d) at shyftplan
1BK, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Digital Marketing Manager (m/w/d) at Herchenbach Industrial Buildings GmbH
Hennef, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
Digital Marketing Manager (m/w/d) at Midea Europe GmbH
65760 Eschborn, , Germany - Full Time
Skills Needed
Good Communication Skills
Qualification
Graduate
CRM & Email Marketing Specialist at NBCUniversal
Belfast, Northern Ireland, United Kingdom - Full Time
Skills Needed
Crm, Email Marketing, Marketing Automation, Salesforce Marketing Cloud, Sql, Html, Ampscript, Data Management, Campaign Management, Performance Analysis, Project Management, Collaboration, Gdpr Compliance, Customer Engagement, Data Driven Campaigns, Dynamic Content
Specialization
Candidates should have proven experience in CRM and email marketing, with expertise in Salesforce Marketing Cloud and SQL. Fluency in English and at least one other European language is preferred, along with strong analytical and project management skills.
Experience Required
Minimum 5 year(s)
Business Marketing Student Co-Op at AriseTalent Hub
Mississauga, ON, Canada - Full Time
Skills Needed
Communication Skills, Social Media, Digital Marketing, Communications, Time Management, Canva
Specialization
Marketing communications business or a related field
Qualification
Diploma
Marketing Operations Sr. Manager at SIGMA COMPUTING INC
San Francisco, California, United States - Full Time
Skills Needed
Marketing Operations, B2b Saas, Lead Management, Campaign Attribution, Data Analysis, Project Management, Email Governance, Ai Solutions, Hubspot, Crm, Lead Scoring, Segmentation, Global Privacy Compliance, Sql, Abm Tools, Experimentation Frameworks
Specialization
Candidates should have 4-6 years of experience in B2B SaaS Marketing Operations or related fields, with a strong understanding of lead flow and marketing performance metrics. Familiarity with AI platforms and excellent organizational skills are also required.
Experience Required
Minimum 5 year(s)