Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people’s lives everywhere every day.
Look around your home, and you’ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Marketing Director, Vicks
Department: Marketing for Vicks
Work Location: Marlborough, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing or Business Administration or related field
• 10+ years of proven effective omnichannel marketing experience in consumer products
• Have managed at least 1-2 direct reports
• Managed a business that is $75M+
• Demonstrated business results achieving brand sales and share goals
• Proven experience in successfully launching new products with a 360 integrated go-to-market plan
• E-commerce and/or digital marketing experience
• Authorized to work in the United States on a full-time basis

WHAT YOU WILL BE DOING:

Reporting to the Vice President of Marketing for Wellness, the Director of Marketing will lead the US Vicks Brand within Helen of Troy’s Health & Wellness consumer portfolio. This individual will be responsible for the Vicks brand strategy and the go-to-market strategy to maximize sales and profits with full P&L responsibility. This role requires proven managerial experience as well as strong leadership skills to effectively work across the organization. The Marketing Director will set the strategic direction and lead branding and commercial activation activities while collaborating closely with our agencies, key retail customers, design teams as well as sales, operations, and finance to ensure executional excellence, a high return on investment, efficiency, and customer service. The Marketing Director is responsible for owning the business, driving profitable consumption by motivating consumers to buy our products to deliver P&L according to plan.

SKILLS NEEDED TO BE SUCCESSFUL IN THIS ROLE:

• Strong leadership skills and results-oriented mindset
• Experience in turning data into insights that drive creative marketing solutions and strategies
• Proven new product development success includes roadmap planning, innovation, and launch planning
• Excellent project management skills with ability to manage multiple projects at one time
• Proven analytical skills with the ability to solve problems and develop creative solutions
• Able to manage cross-functionally and across an organization
• Excellent communication, presentation, and interpersonal skills including working with and presenting to upper management along with retailers in food/drug/DIY/mass channels
• Proficiency with Word, Excel, PowerPoint, and Outlook

The Marketing Director is accountable for:

• Brand strategy including key “where to play” and “how to win” strategies
• Stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral)
• The brand’s commercial innovation (e.g. claims, platforms, collaborations, etc.)
• Forecasting and triangulating and owning consensus forecast
• Briefing creative AOR for creative strategy needs
• Marketing communications, including branding, public relations, advertising, digital, e-commerce, website, and brand content across all owned and paid channels (e.g. website, owned social, influencer, digital, e-commerce