ABOUT EASE

Ease.io digitally transforms plant floor audits around the world with EASE. The enterprise-grade mobile platform combines simplicity and efficiency with powerful performance insights, driving quality and safety on the plant floor.
Industry leaders, including Aston Martin, Dana, 3M, Tenneco, and Samsung, trust EASE to facilitate and analyze millions of plant floor audits every year. With deployments in over 40 countries, EASE supports more than 25 languages, solidifying its position as a category leader for quality management, as recognized by G2 and Gartner
Headquartered in San Clemente, California, Ease.io is a dynamic company that recently secured a growth investment from Luminate Capital Partners, further fueling its robust growth trajectory.

POSITION SUMMARY

We are seeking an experienced and strategic SaaS Product Marketing Manager with Manufacturing domain expertise to lead product marketing for our core platform EASE Audits & Inspections, Action Plans, and On-the-job Training. This role will collaborate closely with multiple teams to define and execute go-to-market strategies, product messaging, competitive positioning, and customer engagement.
As part of the Marketing organization, reporting to the Sr. Director of Industry Strategy & Solutions, this role offers excellent opportunities for career advancement within our growing team.
This position requires up to 20% travel for quarterly team meetings, customer visits, and industry trade shows.
Position Location: Remote
Salary Range: $130,000-$160,000 annual salary

What You’ll Do:

• Develop a thorough understanding of our platform, product roadmap, current and future ICP, competitive landscape and market trends.
• Develop and execute comprehensive go-to-market strategies for EASE Audits & Inspections, EASE Action Plans, and EASE On-the-Job Training.
• Lead product release communications and facilitate customer office hours.
• Collaborate with cross-functional teams, including product management, sales, and customer success to deliver distinct and differentiating product messaging.
• Lead market and competitive analysis to shape product features, pricing, and positioning.
• Own and manage the creation of product marketing content such as sales collateral, product documentation, case studies, video demos, etc.
• Partner with Sales Enablement to develop effective sales enablement tools and training to communicate the value proposition of our platform.
• Contribute to the development of campaign strategies and themes and guide marketing programs to drive demand.
• Understand and document our buyer’s journey, including where they get information, and the who, what, when, and why behind the decisions they make.
• Closely collaborate with product management on PLG strategy and execution.
• Travel up to 20%.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in SaaS product marketing.
• Manufacturing industry experience.
• Proven experience in crafting compelling positioning and marketing content.
• Experience with B2B marketing, lead generation, and sales tactics.
• Solid understanding of market analysis and competitive positioning.
• Strong project management and execution skills.
• Exceptional presentation and communication skills.
• Familiarity with the latest trends, technologies, and methodologies in digital marketing, social media, and market research.

• Develop a thorough understanding of our platform, product roadmap, current and future ICP, competitive landscape and market trends.
• Develop and execute comprehensive go-to-market strategies for EASE Audits & Inspections, EASE Action Plans, and EASE On-the-Job Training.
• Lead product release communications and facilitate customer office hours.
• Collaborate with cross-functional teams, including product management, sales, and customer success to deliver distinct and differentiating product messaging.
• Lead market and competitive analysis to shape product features, pricing, and positioning.
• Own and manage the creation of product marketing content such as sales collateral, product documentation, case studies, video demos, etc.
• Partner with Sales Enablement to develop effective sales enablement tools and training to communicate the value proposition of our platform.
• Contribute to the development of campaign strategies and themes and guide marketing programs to drive demand.
• Understand and document our buyer’s journey, including where they get information, and the who, what, when, and why behind the decisions they make.
• Closely collaborate with product management on PLG strategy and execution.
• Travel up to 20%