ROLE SUMMARY

Maximise the potential of the AstraZeneca therapeutic portfolio across GCC, through professional and successful working relationship with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, development of a disease area vision and strategy, effective resource allocation, to optimise sales and profits. Strategize, write, and implement the marketing plan in relation to the brand. Role is Dubai based and reporting to GCC Biologics Franchise Head.

ESSENTIAL FOR THE ROLE

• Minimum of 5 year’s Marketing experience in the Pharmaceutical and (demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and ability to work cross-functionally),
• Specialty or Biologics experience.
• Relevant tertiary qualification (marketing, life science/pharma).
• Ability to develop and implement annual brand plans and various projects.
• Cross-functional cooperation.
• Project Management experience.
• Ability to analyze data to formulate business plans.
• Strong organizational skills with a quality focus on Analysis & Planning.
• Leadership & autonomy to initiate & execute responsibility under minimum guidance.
• Proven inspirational leadership when working with stakeholders on guidance, alignment & commitment.
• Financial business acumen and experience of working with various forecasting models.
• N multiple sources of information to uncover powerful new insights that can be applied to create business advantage, both now and in the future
• Define winning brand strategies - choosing the most promising brand opportunities and associated priority target audiences. Developing ambitious strategies to overcome barriers to success and truly build the brand.
• Previous experience in GCC Markets

DESIRABLE FOR THE ROLE

• Brand launch is preferable.
• Building different portfolios - understanding the role of a comprehensive brand portfolio comprising differentiated and distinctive brands. Making clear choices to optimise the life cycle of brands across the AZ portfolio and to effectively service trends in the therapy area.