Overview:
We’re Hiring: Social Media and Content Manager | Join our Fast-Growing Behavioral Health Company!
Location: Addison, TX (Near Beltline & Tollway)
Schedule: Full-Time | Hybrid (In-Office prescence required)
About Behavioral Innovations:
At Behavioral Innovations, we’re celebrating 25 years of transforming the lives of children with autism through compassionate, center-based Applied Behavior Analysis (ABA) therapy. With more than 100+ locations across TX, OK, CO, VA, and MD - and more to come - we’re continuing to expand rapidly.

What We Are Looking For (Qualifications/Skills):

• Required:
• 4+ years of experience in social media management, email marketing, and content strategy.
• Proficiency in Figma or similar design tools for social and digital assets.
• Strong knowledge of SEO best practices and analytics tools (Google Analytics, platform insights).
• Strong writing, editing, and project management skills.
• Preferred:
• Ability to edit videos in-house using Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience collaborating with external video producers to develop high-quality content

We’re seeking a Social Media & Content Manager to lead our digital marketing and brand storytelling strategy across email, social, and multi-format content. This role combines creative execution with performance-driven marketing, focusing on increasing engagement, generating leads, and building community. You will oversee social media management, email marketing campaigns, SEO-driven content strategy, influencer partnerships, and video content production. You’ll also track performance analytics to ensure data informs every campaign and optimize results across all digital channels.

Key Responsibilities:

• Email Marketing & Automation
• Plan, build, and execute targeted email campaigns in Salesforce Marketing Cloud.
• Segment audiences for personalized messaging to increase open and click-through rates.
• Create automated journeys for lead nurturing, client updates, and event promotion.
• Conduct A/B testing on subject lines, content, and timing.
• Monitor campaign performance and present actionable insights.
• Social Media Strategy & Community Engagement
• Develop and manage organic content calendars across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.
• Adapt strategies to align with social media algorithms, trends, and analytics insights.
• Drive daily engagement with audiences to build a strong, authentic brand presence.
• Content Creation & Digital Storytelling
• Build an annual content marketing strategy aligned with company goals.
• Create and repurpose blogs, infographics, newsletters, podcasts, videos, and testimonials.
• Ensure all content is SEO optimized and supports lead generation.
• Support live and virtual events through digital promotion, live coverage, and post-event content.
• Influencer & Video Marketing
• Manage influencer and ambassador partnerships, including contract negotiations and ROI tracking.
• Create and edit video content in-house using Figma, Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Partner with external producers to deliver high-quality, brand-aligned video assets.
• Performance Goals (Outcomes)
• Boost qualified lead generation by 15% YoY through higher CTRs, follower growth, and engagement.
• Improve average email open rates by 10% and click-through rates by 15% within 6 months.
• Increase webinar/podcast attendance by 30%, driving new lead generation within 12 months.

What We Are Looking For (Qualifications/Skills):

• Required:
• 4+ years of experience in social media management, email marketing, and content strategy.
• Proficiency in Figma or similar design tools for social and digital assets.
• Strong knowledge of SEO best practices and analytics tools (Google Analytics, platform insights).
• Strong writing, editing, and project management skills.
• Preferred:
• Ability to edit videos in-house using Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience collaborating with external video producers to develop high-quality content.