Location: Hybrid (Preference for candidates in the Northern Virginia area for periodic in-person collaboration). Will require travel 1-2 Monday - Fridays per month.
Company: Undisclosed Rebranding
Salary: $198,000 plus performance-based bonus and profit sharing.

ABOUT US:

We are revolutionizing the wellness experience by providing cutting-edge, results-driven health services under one roof. We empower our clients to achieve their goals through our advanced technology and personalized care protocols. Our comprehensive suite of services includes the revolutionary HOCATT® Ozone Sauna (a 10-in-1 wellness system), medically supervised GLP-1 weight loss programs, skin tightening, pelvic floor restoration, and detailed biomarker testing.
While we are proud to be an all-encompassing wellness destination, we are also a data-driven organization. A significant 75% of our revenue is generated by our highly successful GLP-1 medical weight loss programs, making expertise in marketing this specific service line a critical component of this role. We are a dynamic and rapidly expanding franchise on a mission to set the new standard for accessible, advanced wellness in communities across the country.

APPLY NOW WITH YOUR RESUME AND A COVER LETTER. IN YOUR LETTER, PLEASE DETAIL YOUR EXPERIENCE WITH AGENCY TRANSITIONS AND DESCRIBE A SINGLE DTC MARKETING CAMPAIGN YOU ARE MOST PROUD OF AND THE MEASURABLE RESULTS IT DROVE.

Job Type: Full-time
Pay: $179,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Reston, VA 2019

• Build the Internal Machine: Lead the strategic transition from agency-dependent to an internally-driven marketing powerhouse. Assess current agency tasks, develop a phased plan to bring them in-house, and build the processes and team to execute flawlessly.
• Strategic Leadership: Develop and execute a comprehensive, multi-channel marketing strategy that drives growth for all services, with a specialized focus on maximizing lead generation and conversion for our core GLP-1 revenue stream.
• PR & Communications: Oversee and eventually internalize all public relations efforts. Develop and manage PR campaigns that establish our brand as a trusted authority in medical weight loss and advanced wellness.
• Local Launch Execution: Lead the marketing strategy and execution for 10+ confirmed new location grand openings in the next 18 months. Create scalable playbooks for local market activation that drive membership sales from day one.
• Data-Driven Execution: Track, monitor, and analyze all marketing KPIs to relentlessly optimize campaigns and maximize budget efficiency, with a keen eye on the CAC and LTV of GLP-1 clients.
• Funnel Mastery: Own and optimize the entire customer journey—from top-of-funnel awareness to bottom-of-funnel conversion for our key services.
• Content & Campaign Direction: Guide our content team to create high-impact, compliant content that resonates with our target audience and drives action, particularly for our weight loss programs.
• Technology & Systems Proficiency: Leverage marketing automation platforms (with a specific proficiency in GoHighLevel) to streamline operations and automate customer journeys.
• Leadership Reporting: Supply clear, concise, and data-rich weekly performance reports to company leadership every Monday.